|
週次 |
日期 |
單元主題 |
|
Week 1 |
2/21 |
Course Introduction |
|
Week 2 |
2/28 |
Holiday |
|
Week 3 |
3/07 |
Chap 1: The Revolution is Just Beginning |
|
Week 4 |
3/14 |
Chap 2: E-Commerce Business Models and Concepts / Group Assignment 1 |
|
Week 5 |
3/21 |
Chap 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform |
|
Week 6 |
3/28 |
Chap 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps / Group Assignment 2 |
|
Week 7 |
4/04 |
Holiday |
|
Week 8 |
4/11 |
Project Proposal Presentation |
|
Week 9 |
4/18 |
Chap 5: E-Commerce Security and Payment Systems |
|
Week 10 |
4/25 |
Chap 6: E-Commerce Marketing Concepts: Social, Mobile, and Local / Group Assignment 3 |
|
Week 11 |
5/02 |
Chap 7: E-Commerce Marketing Communications |
|
Week 12 |
5/09 |
Chap 8: Ethical, Social, and Political Issues in E-Commerce / Group Assignment 4 |
|
Week 13 |
5/16 |
Guest Lectures |
|
Week 14 |
5/23 |
Chap 9: Online Retailing and Services |
|
Week 15 |
5/30 |
Chap 10: Online Content and Media / Group Assignment 5 |
|
Week 16 |
6/06 |
Chap 11: Social Networks, Auctions, and Portals |
|
Week 17 |
6/13 |
Chap 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce / Group Assignment 6 |
|
Week 18 |
6/20 |
Project Implementation Presentation |